Episode 21: Completing the Sales Cycle: Follow-up Matters

In this episode we talk about what happens after a sale is made. There’s plenty that happens in this final step of the sales cycle that contributes to building a strong client base and keeping business on the books. Today Sabine and Heather talk about follow-up as a critical business strategy to build credibility, trust, future sales, and a client base that no competitor can poach from.

In their Say That Again segment, they role play the critical conversation between an FR and a new client in the delivery appointment to demonstrate the importance of this step.